"TESTED
SENTENCES THAT SELL"
by Elmer Wheeler
A FORWARD TO THE
READER
THE STORY BEHIND
TESTED SELLING
THE FIVE
WHEELERPOINTS
Chapter 1:
Don't Sell the
Steak -- Sell the
Sizzle!
Chapter
2:
Don't Write --
Telegraph!
Chapter
3:
Say It with Flowers
Chapter
4:
Don't ask
if-- Ask Which!
Chapter 5:
Watch Your
Bark!
THREE OTHER
WHEELER PRINCIPLES
Chapter 6:
Three Little Words That Sold Millions of
Square Clothespins
Chapter 7:
Two Words That Turned Nickels into
Dimes
Chapter 8:
They Sold
Brooklyn Bridge Again Last
Week
PERTINENT
EXAMPLES OF
WHEELERPOINTS,
RULES, PRINCIPLES AND FORMULAS
Chapter 9:
Your First Ten Words are More Important
Than Your Next Ten Thousand
Chapter 10:
The Farmer's Daughter Moves to
Town
Chapter 11:
The Best-Looking Dotted Line Won't Sign
Itself
Chapter 12:
How to Take the Temperature of the
Prospect
Chapter 13:
Sentences That Tell You the Other Person
Is Sold
Chapter 14:
Tested Sentences That Make the Other Person
Say Yes
Chapter 15:
Making ‘Em Hit the Sawdust Trail for
You
Chapter 16:
Don't Sell the Wine -- Sell the Bubbles in the
Glass
Chapter 17:
Don't Sell the Sardines -- Sell the
Somersault
Chapter 18:
Five Little Words That Sold Million
Gallons of Gasoline
Chapter 19:
Don't Use Words That Are Shiny in the
Seat
Chapter 20:
Avoid Words That Wrinkle the Other
Person's Brow
Chapter 21:
How to Make Tested Sentences Sell In
Door-To-Door Selling
Chapter 22:
How to Make Complete Sales Presentations
Out Of Tested Sentences
Chapter 23:
How to Sell The Man Shopping for His
Wife or Sweetheart
Chapter 24:
A Lesson in Salesmanship at the
Seashore
Chapter 25:
The Word Miss Versus the Word
Mrs.
Chapter 26:
Old Man Johnston Finds Six Words That Sell
Pipe Tobacco
Chapter 27:
Selling-Sentence Oddities That Have Made
People Respond
Chapter 28:
A Cigarette Girl Changes an Expression and
Increases Her Business
Chapter 29:
Eight Little Words That Foiled Souvenir
Hunters
Chapter 30:
Tested Ways to Hire -- Or Be
Hired
Chapter 31:
The Cigar-Store Indian Never Made a
Sale
Chapter
32: Summary of the Five
Wheelerpoints
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